minimbah challenge
branding, print, animation, art direction
Minimbah Challenge is a not-for-profit organisation supporting adults and children with profound and complex intellectual disabilities located in the Northern suburb of Marsfield.
Aim of the project:
To inform and promote Minimbah for the acquisition of new clients and to raise awareness in the local community and lift Minimbah’s profile.
Our approach:
In response, we’ve chosen to do a brand refresh - tweeks on the current logo, an update on typefaces, colour palette and a new look and feel with mark-making. We were strongly inspired by the artworks at our initial visit at Minimbah and felt this concept was perfect to communicate what it was like to be at Minimbah.
Campaign design and rollout across print, animation and collateral.
designers karina huang, melanie coggio, stephanie jefferson, annie su
photographer joshua moll
